Prolify
For Real Estate Investors

Every property.
Every deduction.
Fully optimized.

Real estate investors have some of the most powerful tax strategies available — depreciation, 1031 exchanges, passive losses — but only if your books support them.

27.5yr
Residential depreciation
1031
Exchange tracking
FIRPTA
Foreign investor support
100%
Property-level P&L

Built for real estate complexity

From single family rentals to multi-property portfolios.

LLC Structure for Properties

Single-member LLCs per property or series LLCs for portfolio protection — we set up the right structure and maintain it.

Depreciation Tracking

MACRS depreciation schedules for all your properties, cost segregation opportunities identified, and bonus depreciation maximized.

1031 Exchange Coordination

We track your 45-day and 180-day deadlines, coordinate with your QI, and make sure the exchange is documented correctly for the IRS.

Rental Income Accounting

Monthly rent rolls, security deposit tracking, owner draws, and property-level P&L — clean books for every property.

FIRPTA for Foreign Investors

Non-US investors have specific withholding and filing requirements on US real estate. We handle FIRPTA compliance from acquisition to sale.

Portfolio P&L Reporting

See your entire portfolio — cash flow, appreciation, total return — in one consolidated view updated monthly.

Why real estate investors choose Prolify

Property-level books

Each property tracked separately with its own P&L, balance sheet, and depreciation schedule.

1031 exchange support

We manage the paperwork, deadlines, and documentation for tax-deferred exchanges.

Depreciation maximized

Cost segregation analysis identifies accelerated depreciation opportunities most investors miss.

Passive loss optimization

Real estate professional status, passive loss rules, and grouping elections — all applied correctly.

FIRPTA compliance

Foreign investor? We handle withholding certificates, filings, and treaty applications.

Portfolio reporting

Consolidated view of your entire portfolio — cash flow, equity, returns — in one dashboard.

Common questions

Should each property be in its own LLC?

Generally yes, for liability isolation. But the right structure depends on your state, number of properties, and whether you have lender restrictions. We analyze your situation and recommend the optimal setup.

How does depreciation work on rental property?

Residential real property is depreciated over 27.5 years. With cost segregation, we can accelerate depreciation on components (flooring, appliances, landscaping) to generate larger deductions in earlier years.

What is FIRPTA and do I need to worry about it?

FIRPTA requires buyers to withhold 15% of the sale price when a non-US person sells US real property. As a foreign investor, you need a withholding certificate to reduce or eliminate this withholding. We manage the process.

Can Prolify track short-term rental income separately?

Yes. Airbnb and VRBO income is tracked separately with its own P&L, and the tax treatment (self-rental vs passive income) is applied correctly based on days rented and your participation level.

Your properties working harder for you.

Depreciation, 1031s, passive losses, FIRPTA — all handled correctly, all the time.

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